Crisis Communications: What to Say at the Worst of Times

Date: Monday, November 16, 2020

Time: 9:00-10:30 AM ET


If the past few months have taught us anything, it's that organizations need to be ready to 'pivot' at a moment's notice when disaster strikes. Planning ahead and knowing how and when to communicate to your stakeholders in times of crisis is not only smart but necessary. When bad things happen, organizations are often faced with unexpected and potentially devasting impacts on their reputation. Understanding your stakeholders' needs and knowing how to respond to changing situations is key. In this session, we'll explore practical tips for creating an effective crisis communications plan and discuss ways that organizations can adapt to appropriately address concerns and preserve a positive reputation. 
What you will learn:

  • The central tenets of crisis communications
  • The function of a crisis communications plan and why this is an integral part of emergency preparedness and response planning
  • How to develop key messages as part of an effective crisis communications plan
  • An understanding of the role of media relations in crisis communications
Why attend:
  • To understand the impact and importance of crisis communications planning
  • To learn how to retain and build a positive reputation for your organization (or yourself)
  • To learn how to engage the public and key stakeholders in positive dialogue that supports your position
Who should attend:

This webinar is ideal for municipal staff who function to coordinate or manage communications, or for those involved in developing a communications strategy and executing communication initatives across municipalities. This session may also be of interest for those involved in emergency preparedness and response planning as having an effective crisis communications plan should be an integral part of your tool kit.

Sean Mallen

Sean Mallen is an esteemed communications professional with broad experience in delivering compelling national and international stories for broadcast, print and new media. He has counselled C-suite executives, senior government ministers, leaders of industry organizations, heads of non-profits and public figures facing crisis communications challenges.
Sean enjoyed an award-winning career as a reporter covering major news stories across Canada and around the world for over 30 years. For Global News he was the London Bureau Chief, Queen’s Park Correspondent and Host-Producer of the influential Focus Ontario program—a must-view show at both the Ontario Legislature and on Parliament Hill.

As a former journalist, Sean brings unparalleled real world experience to media training. He is known as a tough, probing interviewer who regularly grilled heads of government, corporate leaders, and others in the news. Over the years he's learned what makes a good news story and how to craft the perfect response. With deep insights into news media, he is a calm and experienced professional in the face of any communications crises.


Webinar Fees


Webinar Rate: $100.00 + HST

plus HST

Date: Monday, 16 November 2020
Registration Deadline: Friday, 06 November 2020

Webinars are delivered over the Zoom platform, and can be viewed on computers, tablets and mobile phones. Please check the Zoom Requirements to ensure your device is capable of using Zoom. The link to access the webinar will be provided to registrants before the webinar date.

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Refund Policy: All Cancellations must be confirmed in writing. A refund levy of $56.50(includes HST) will be applied to every cancellation received up to five (5) business days prior to the holding of the session. No refunds will be made for cancellations of less than five (5) business days prior to the holding of the session.