Organizational culture isn't just a buzzword—it’s the heartbeat of how things get done. In this extended, hands-on session, we’ll explore what culture really means in a municipal setting, why it matters at every level, and how to build or shift it with intention. From boosting morale to retaining talent, this session will give you real tools, proven examples, and practical ideas that fit your team’s reality. Expect a high-energy, interactive format that blends lecture, discussion, and real-world examples from across the public sector. Whether you’re leading a department or supporting a team, you’ll leave with clear steps and creative strategies to help make your workplace better.
Learning Objectives
By the end of this session, participants will be able to:
- Explain how organizational culture affects morale, retention, and service quality in the municipal sector
- Recognize common traits of strong vs. struggling cultures in real workplace settings
- Apply public sector-tested strategies to build, shift, or protect workplace culture
- Use creative, low-cost techniques to engage staff and reinforce team values
- Identify your role in shaping culture at any level of the organization
- Build an actionable list of next steps to take back to your workplace
Speaker

Jamie Boyle
Chief Positivity Officer, Town of Newmarket
Jamie has been in municipal government for 30 years, with the last 25 years spent with the Town of Newmarket, working in customer service as an associate, supervisor, and manager since 2004. Jamie has been a corporate trainer with Newmarket since 2015. He developed his “Exceptional Service in the Public Sector” course, which has been delivered since 2018. Jamie was appointed the Town of Newmarket’s Chief Positivity Officer in 2020, responsible for creating, maintaining, and fostering a positive corporate culture across the organization. Jamie also spent the last four years as a part-time college professor for Seneca Polytechnic’s Public Administration (PAD) program.